MEDIA CENTRE

H. Dawson Wool Presents New Zealand PM With Merino Coat

H. Dawson Wool New Zealand has presented the country’s leader, Prime Minister John Key, with a special long coat made from homegrown ultrafine merino wool.

The coat is from a line made by the prestigious Japanese retailer, Konaka Co Ltd., which chose to use merino wool, sourced by H. Dawson Wool, due to its superior quality, traceability and the level of service offered throughout the entire process.
H. Dawson NZ is growing an initiative to carefully match wool growers to buyers, offering the client complete reassurance of the fibre’s quality, origins and reliability. In Konaka’s case, ultra-fine merino wool, sourced from a New Zealand High Country Station, replaced cashmere in one of their new ranges. The deal was brokered by H. Dawson’s Business development Manager, Craig Smith, and saw 15-micron merino wool from Otago’s Closeburn Station become the new focal point in Japan’s lucrative corporate-wear market.

The result of this relationship is a line of beautiful suits and coats made from 15micron 100 per cent New Zealand Wool. The coat presented to Prime Minster Key is a formal dark navy blue three-quarter length overcoat.

Craig Smith from H. Dawson NZ, said: “We were delighted to have an opportunity to inform Prime Minster Key about the work H. Dawson NZ is involved with and to present him with one of Konaka’s garments. This initiative is hugely significant in terms of establishing and nurturing new business opportunities, supporting New Zealand’s network of wool growers and the tourism industry too. We discussed the ability of H. Dawson to add value to our wool grower partners through our global company network that sells wool to 75 countries worldwide. We appreciated the chance to discuss with the Prime Minister the current issues facing the wool industry across both New Zealand and the globe.

“Matching handpicked growers to specific overseas clients is proving very popular. Our clients tell us they like to know the origin of the wool they are investing in and for the grower, the benefits include being rewarded for farming practices that take years of knowledge, experience and investment to perfect.”

Posted: November 2012