Fashionistas can be a fickle bunch, changing their minds about what is in and what is a sin as soon as the last model leaves the catwalk.

But one thing can be certain; even in the uncertain world of high end and high street fashion, wool remains the leader of the pack, season after season.

Centuries of people have chosen wool as the perfect fibre to keep them warm in the winter and cool in the summer – acting when woven, just as it does when it is on the sheep. As style seems to matter more than practicality for many people in contemporary times, wool is relied on as the fibre of choice for high end fashion, luxurious suiting and outerwear, sumptuous knitwear and lightweight layers. Perfect for any climate, wool can be used on its own or blended with other fibres to be used in numerous applications. Wool is being used in technical outerwear for those who engage in outdoor pursuits like skiing, snowboarding, climbing, cycling, running and walking. Wool holds its shape well and is both durable and long lasting. And what’s more, it is also fully biodegradable – a garment made of 100 per cent wool will, at the end of its very long life, biodegrade safely.